Bound - Inside


We live in a visual age,
in constant evolution,
that has no end in sight.

  “As every style has a tendency to turn towards its opposite when it reaches the top”, we must generate from intuition, images that are communication. Pieces that accompany and even replace words, which allow more abstract associations and reinforces the emotions activation. Being like a more direct link, a shorter step. Nothing less than sublime should suffice. Maintaining as a center, a culturally relevant and well-argued content .

bound-inside.com
 

Agenda Setting



Defining reality beyond appearances and the external forms of things has become an increasingly difficult exercise. As Walter Lippmann pointed out in his work Public Opinion (2003), since we do not have direct access to everything that happens in the world, we turn to the media to know the truth of the reality we live in. However, if we go deeper into the concept, we would come to the conclusion that it is an indefinable idea, for its continuous transformation makes it ungraspable for the majority.

In this case the reality created by the hand of man. The media, governments, politicians and, now, also “new technologies” and social networks have been forging a terrifying structure through which they decide what our perception of reality should be (Agenda Setting Theory, McCombs and Shaw, 1972).
It is in this context of infoxication or over-information in which we live immersed that we should ask ourselves: Are we free or are we just slaves? In this regard, Stuart Mill argued that, precisely, freedom of expression is a necessary condition to allow the truth to be revealed.

This piece is born in a spontaneous and informal way. It alludes to how the manipulation of the media has an effect on our way of perceiving and interpreting what we experience.

The technique itself is also a metaphor for how what was once tangible, a newspaper, is now an intangible representation in digital format. The mix of images, news and texts, overly geocentric narratives loaded with collective interest, lets us see some questions that can bring out the truth.













Jóvenes Poetas



The pieces are a reflection on the need to find the balance between nature and human intervention. Thinking about it implies being aware that the human being, by his power of creation, will continuously provoke evolutionary changes.
The future is about thinking about a future. And, for this, a global effort is required. Reinventing our relationship with textiles, proposing a sustainable future with an economy that generates growth and not destruction.

















Glifos

Indigenous peoples' greatness is rooted in their people and the diversity of their concrete and intangible expressions. This really is their cultural history, as well as an accumulation of wisdom articulated in a unique and collective manner that defines their worldview and ethnic identity.

The mother tongues and their writing system are, without a doubt, a vital aspect that pervades knowledge and transmission of this culture from generation to generation.
Mesoamerican culture is an excellent illustration of this. The Nahuatl language, which was once spoken in the Aztec empire, was sculpted in sound matter by the indigenous spirit and expressed through glyphs engraved on stone codices. Its vibrant hues demonstrate its undeniable link to the environment and wildlife, while also displaying Mexico's geographical names.

The work of Mexican doctor Antonio Peñafiel, collected in the Alphabetical Catalog, is an original and unique source of knowledge about preHispanic Mexico (1830-1922).
It contains over 460 decoded glyphs and is designated by UNESCO as a Bibliographic Heritage of Humanity. The "Glifos" project arose from a profound love for Mexican culture.
It is caused by the natural beauty of the glyphs, which inhabits the way they were formed. Speaking náhuatl is a "clear or pleasant sounding language," as the name implies.

The pieces are embroidered like poems, by hand, with delicacy, and with the soul of Mexican women, and they become small, one-of-a-kind, and unrepeatable relics.
The material used to make them is likewise not arbitrary.
Linen is also a symbol of the significance of protecting and preserving our environment.
Special thanks to Jorge Acevedo and the Sierra de Chiapas Mexico native women embroiderers, Teodora Aguilar, Reyna Aguilar, Reyna Rodriguez, and Carmen Hernandez, who made this project possible with their hands and hearts.














Undoubtedly, a central element that permeates the knowledge and transmission of this culture from one generation to another is represented by the mother tongues and their writing system (...)