Agenda Setting
Defining reality beyond appearances and the external forms of things has become an increasingly difficult exercise. As Walter Lippmann pointed out in his work Public Opinion (2003), since we do not have direct access to everything that happens in the world, we turn to the media to know the truth of the reality we live in. However, if we go deeper into the concept, we would come to the conclusion that it is an indefinable idea, for its continuous transformation makes it ungraspable for the majority.
In this case the reality created by the hand of man. The media, governments, politicians and, now, also “new technologies” and social networks have been forging a terrifying structure through which they decide what our perception of reality should be (Agenda Setting Theory, McCombs and Shaw, 1972).
It is in this context of infoxication or over-information in which we live immersed that we should ask ourselves: Are we free or are we just slaves? In this regard, Stuart Mill argued that, precisely, freedom of expression is a necessary condition to allow the truth to be revealed.
This piece is born in a spontaneous and informal way. It alludes to how the manipulation of the media has an effect on our way of perceiving and interpreting what we experience.
The technique itself is also a metaphor for how what was once tangible, a newspaper, is now an intangible representation in digital format. The mix of images, news and texts, overly geocentric narratives loaded with collective interest, lets us see some questions that can bring out the truth.
In this case the reality created by the hand of man. The media, governments, politicians and, now, also “new technologies” and social networks have been forging a terrifying structure through which they decide what our perception of reality should be (Agenda Setting Theory, McCombs and Shaw, 1972).
It is in this context of infoxication or over-information in which we live immersed that we should ask ourselves: Are we free or are we just slaves? In this regard, Stuart Mill argued that, precisely, freedom of expression is a necessary condition to allow the truth to be revealed.
This piece is born in a spontaneous and informal way. It alludes to how the manipulation of the media has an effect on our way of perceiving and interpreting what we experience.
The technique itself is also a metaphor for how what was once tangible, a newspaper, is now an intangible representation in digital format. The mix of images, news and texts, overly geocentric narratives loaded with collective interest, lets us see some questions that can bring out the truth.